New Music Tuesday – Kendrick Lamar lives up to the hype

Kendrick Lamar performed at Rams Head Live on September 13, 2012

Hype can be a very powerful tool. There are great examples regularly in sports, music and politics. Hype is important to get noticed, to make an impact; However, when that hype changes into expectation, that athlete  musician or President is under great pressure. Their paths easily lead to above average becoming mediocrity — and mediocrity becoming failure.

In the case of Kendrick Lamar, it’s hard to find a more talked up, hyped up MC in the past year or 2. Kendrick IS the newest protege of Dr. Dre –who was that last rapper Dre really put his promotional muscle behind? Some blonde kid from Detroit, right?

We were lucky enough to have the opportunity to host BET’s Music Matters Tour featuring Kendrick Lamar in September at Rams Head Live to rave reviews.  Lamar’s latest album and major label debut, “Good Kid, m.A.A.d. city,” which has been the talk of the hip-hop blogosphere for months, finally saw its release today.The response has been incredible:

The Washington Post says “The 25-year-old Compton rapper’s major-label debut explores how a smart kid survives in a place where failure is not only expected but, in some cases, encouraged. It’s a popular film plot but rarer in rap. Lamar, with his dense, introspective rhymes, seems the right person to set this tale to music.”

Spin magazine says “..he is a fucking amazing rapper. On a purely technical level, he might be the best of his generation, and it’s awe-inspiring to hear him bend such complicated cadences without even breaking a sweat.”

If we didn’t mention today’s release of Taylor Swift’s “Red,” we’d be the only ones. Is it just us or can you tell the MACHINE is hard at work here? Swift, no matter what you think of her, has been inescapable in recent weeks.  The most interesting portion of Swift’s gigantic “Red” marketing push that we’ve seen so far is the singer’s deal with Papa Johns, in which you can get a “Taylor Swift Pizza Party Deal,” which includes a copy of “Red” and a large 1 topping pizza, delivered right to your doorstep. Something tells us we are one step away from her next album being mailed to every household in America.

 

Other albums released today
…And You Will Know Us by the Trail of the Dead           “Lost Songs”
Bat For Lashes                                                                                “The Haunted Man”
Billy Ray Cyrus                                                                               “Change My Mind”
Colbie Caillat                                                                                    “Christmas in the Sand”
Further Seems Forever                                                                “Penny Black”
Gary Clark Jr.                                                                                    “Blak and Blu”
P.O.S.                                                                                                      “We Don’t Even Live Here”
Shiny Toy Guns                                                                                   “III”
Titus Andronicus                                                                                “Local Business”

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